Many believes that micro influencer marketing is something, you use as a kind of “quick fix” when your company needs a few more followers or likes on social media. But if you look at it that way, it can soon become very expensive to use influencers, no matter if they’re big and famous or just micro influencers.
Are you still not getting what influencer marketing is, you can check it out here.
Instead you need to look at the cooperation with micro influencers and their agencies as a long-term investment which just keep on giving. That way everyone gets the most out of it and you learn so much more on influencer marketing than you would in the other way.
Analyse the situation
First of all you have to analyse your situation. It is not certain that you even need influencers to solve your problems. That’s why you need to have a good look at your marketing situation first.
When you do so, you can ask yourself the following questions:
- How is your purchase journey around a product?
- What can you do better?
And after that when you find out that micro influencer marketing are a good idea –because it just is – you can ask yourself these questions:
- Where in the purchase journey can you use influencers?
- How many do you need?
When you reach this level in the process, don’t hesitate to contact an agency like MINFLU, who can help you find the right answers to those questions. Especially if you haven’t worked with micro influencer marketing before. It can also help you understand how you can use influencers in the bigger pictures –bigger than just from project to project.
Make them ambassadors
Besides making contact with micro influencers and using those, who fits your product, it can be a great idea making sort of “contract” with those, where you can tell that you just fit each other, and you work great together. E.g. if they catch the “voice” of your brand or the work around your marketing.
As an example, we all know the story about Nike, who “bought” LeBron James, when he was 18. You don’t have to be that long-termed in your brand strategy, but you can think some of the same thoughts a Nike did. Like, who could fit your brand? Also, in 10 or 20 years?
When you do it like that, it also means that he cooperation you create with both micro influencers and the agency behind, becomes a great long-term investment. Because you don’t need to go out every time you have a new project and use the same money.
Take a look at some of our ambassadors right here!